%0 Journal Article %T Bi-objective Build-to-order Supply Chain Problem with Customer Utility %J International Journal of Engineering %I Materials and Energy Research Center %Z 1025-2495 %A Ebrahimi, M %A Tavakkoli-Moghaddam, R %A Jolai, F %D 2018 %\ 07/01/2018 %V 31 %N 7 %P 1066-1073 %! Bi-objective Build-to-order Supply Chain Problem with Customer Utility %K Build %K to %K order %K Bi %K Objective Model %K Supply chain %K Customer Utility %K multi %K objective meta %K heuristics %R %X Taking into account competitive markets, manufacturers attend more customer’s personalization. Accordingly, build-to-order systems have been given more attention in recent years. In these systems, the customer is a very important asset for us and has been paid less attention in the previous studies. This paper introduces a new build-to-order problem in the supply chain. This study focuses on both manufacturer's profit and customer's utility simultaneously where demand is dependent on customer's utility. The customer's utility is a behavior based upon utility function that depends on quality and price and customer's preferences. The new bi-objective non-linear problem is a multi-period, multi-product and three-echelon supply chain in order to increase manufacturer's profit and customer's utility simultaneously. Solving the complicated problem, two multi-objective meta-heuristics, namely non-dominated ranked genetic algorithm (NRGA) and non-dominated sorting genetic algorithm (NSGA-II), were used to solve the given problem. Finally, the outcomes obtained by these meta-heuristics are analyzed. %U https://www.ije.ir/article_73217_8f0c3f14116aae86279388a855195e8c.pdf